AI Receptionist for Roofing Companies in Midland, Texas

A normal day when the phone won't stop

It is 6:40 in the morning in Midland. Your crew is loading the truck for a job on the east side, near Loop 250. The phone rings: a homeowner wants someone to look at a leak after last week's wind storm. Nobody picks up, and the call goes to the next roofer on the list.

Later that afternoon, an insurance adjuster is set to visit a house in Midland next week, and the owner wants you there too. You have two voicemails to return. A woman who already called two other roofers in town still has not decided who to call back. Whoever answers first usually gets the job.

With Clara, each of those calls is answered on the first ring. Clara asks for the name, the address and the problem, checks your calendar, reads the date and address back, and asks for confirmation. You see the summary when you come down off the roof.

What the age of local homes means for these calls

Many homes in Midland have roofs that have been up for decades. The median year built for the housing stock is 1989. Most houses are owner-occupied, so the person calling is usually the owner, sometimes a couple, sometimes an older person looking for someone they can trust. For those calls, a quick answer in the caller's language matters.

An old roof brings leaks, small repairs and insurance claims. That means calls that are urgent and calls that can wait for a calm inspection. Clara separates them: an active leak can be transferred to you right away, and the rest are booked for the free inspection, with no prices quoted on the phone.

How a call goes with Clara, from ring to booked visit

How many people speak Spanish in Midland?

According to the Census, 35,236 people aged 5 and older speak Spanish at home in Midland (28.3%). And 10.4% of the population speaks Spanish and English less than very well: for them, a call answered only in English is often a lost call. Overall, 45.9% of residents are Hispanic or Latino.

When hail hits Midland County

Since 2015, NOAA logged 159 hail reports in Midland County on 37 different days; the largest stone was 4 inches. 71 reports were 1.75 inches or larger (golf ball size), the size that usually damages shingles. There were also 89 thunderstorm wind reports.

Midland County has few hail reports since 2015, so most of your calls will come from leaks, wind damage and aging roofs rather than hail.

Homes in the city

• Median home value: $319,200
• Owner-occupied homes: 65.1%
• Median year built: 1989
• Households: 53,414

With a median home value of about $319,200 and 65.1 percent of homes owner-occupied, many calls will come from owners who want a clear, fast answer.